Scroll Hijacking – Why It’s Bad and How to Avoid It
Scroll hijacking is an innovative design trend that can distinguish a website and deliver an unforgettable user experience, but when implemented without considering how it affects their journey or navigational flow it can also prove quite disconcerting and frustrate the visitor.
Jacking scroller creates an undesirable experience for users and reduces their control over a site, ultimately rendering their experience less satisfying and frustrating.
Early Life and Education
Scroll-jacking is a design technique which changes native scrolling speeds at will. This technique often feels intrusive to users as information speeds past them faster than they anticipated and they cannot free-scroll as normal – much like when driving down an interstate highway you come upon someone cutting you off or spraying windshield wiper fluid onto their car windshield wiper fluid has rendered their scroll wheel inoperable!
One form of scroll-jacking often encountered on websites involves sections that act similar to pop-up windows that cannot be closed until all narrative is read by the user. Although mild, this form can still be frustrating.
One of the more prominent examples is a parallax background.
Scroll jacking disrupts a fundamental truth of web use – users expect to be able to browse information at their own pace – when website designers alter this expectation for narrative reasons it can be like someone cutting you off on the freeway and spraying windshield wiper fluid on you – it is both wrong and annoying, especially as users expect this kind of experience from websites they visit regularly. A less disruptive form of scroll jacking involves relative scroll positioning to fade text and images into view as users scroll up the page; at least this form makes more intuitive web usage experiences!